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Full Project Overview, Proposal, Moodboard, and Plan of Action

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Challenge:

I live in center city, or spend my lunch hours here. I constantly find myself having to settle for unhealthy choices, where can . I eat healthy in center city? Where can I shop for food in center city, which places are the best and worst for calorie choices? The challenge is to design a simple, attractive informational guide that someone in the dorms, a commuter or someone looking to make a healthy choice in center city could use during lunch.

Solution: Design a campaign that makes available the information to where the healthiest places to eat, how much they cost, what the best shopping items are for dorm room students instead of  always eating out. Design a map with highlighted places as the healthiest, and a redone of places that aren’t the healthiest.

Research, and Components for Design

CENTER CITY DORM ROOM INFOGRAPH – including dorm room + center city statistics

Video Interviews

INDEPENDENT CENTER CITY RESEARCH – 50 people from dorms, 50 center city residents, 50 commuters over a month’s time

Example of One of the Questionnaires, the other two are very similar.

Dorm Room Students:PERCENTAGE STATISTICS – INFOGRAPH

How Often Do You Eat Out every week?

a. 0 Times   b.  1-3 Times   c.  3-5 Times   d. More Then 5 Times

Do You Rely on fast food every day?

a. Yes   b. No

Do you spend more money shopping for food rather then eating out?

a. Yes   b. No

When considering your choices, does health come into play?

a. Yes b. No

Do you know where reading terminal market is?

a. Yes b. No

Have you ever tried to eat at a food truck?

a. Yes b. No

Have you ever experience poor food quality in center city?

a. Yes b. No

Has there ever been a time where you have been completely lost when considering food options?

a. Yes b. No

Would you consider yourself a healthy, active individual?

a. yes b. No

Did Laziness come into play when choosing food?

a. Yes b. No

With no consequence of answer being honest, do you really care where your food comes from?

a. Yes b. No

Would you like to improve your quality of food?

a. Yes b. No

Do you feel you spend too much money on food?

a. Yes b. No

Would you rather shop for your food, or take daily trips for meals?

a. Yes b. No

How far outside of your location for food do you go?

Would you use a map if it included restaurants to go to?

Commuter’s Research – Resident’s Research – Dorm Research

All of the information, and supporting percentages will be shown in 3 similar infographics for commuters, dorm room students, and residents. The information for each of these questions is in percentages, and supports the cause of the campaign. Most of the percentages that I calculated support the facts that

A. People in Center City most of the time rely on fast food

B. Most people want to be healthier, in some way

C. People admitted that they have time to walk a few blocks, but they don’t know where most restaurants are, and sometimes they didn’t actually search for specific places to eat.

TOP 10 MEALS TO SHOP FOR DORM ROOM STUDENTS

THE MAP – Highlighting the Healthiest places to eat, and the places to avoid

These places offer low calorie options, and clean food choices The majority of the menu items on this list conform to:

CSPI’s nutrition criteria includes:

-Meals must not exceed 430 calories

-No more than 35 percent of calories from fat

-No more than 10 percent of calories from saturated plus trans fat

-No more than 35 percent added sugars by weight

-No more than 770 milligrams of sodium

Center for Science in the Public Interest Reserch

The Healthiest & Cleanest Food Operations in center city:

Pure Fare – S. 21st St.

Essene Market and Cafe – 719 S. 4th St.

Whole Foods – South Street

Fuel – 19th and Passyunk

Indian Restaurant – 1634 South St.

Smoothie King

Hip City Veg

Cosi

Sazon Restaurant

The Quick Fixx

Chinese Natural Herbs – South St.

Mariposa Food Co-Op

Iovine Brothers Produce

Di-Bruno Bros.

Raindrop Cafe

Corner Bakery Cafe

Sushi Taki

Subway

FarmiCia

Mi Lah Restaurant

Maoz Vegetarian

Grillicious

White Dog Cafe

GIWA

Red Zones for Food (From Reports and Menu Research)

85-90% of the choices of the meals at these places are

high calorie options.

McDonalds

Burger King

Five Guys

Boston Market

Chick-Fila

Long-John Silver

Steve’s Steaks

Olive Garden

Wendy’s

Chili’s

Denny’s

Applebees

The Cheesecake Factory

Panera

P.F. Changs

According to CSPI, the three worst offenders include:

-Applebee’s grilled cheese with fries and chocolate milk at 1,210 calories, 62 grams of fat

-Chili’s pepperoni pizza with fries and soda at 1,010 calories, 45 grams of fat

-Denny’s junior cheeseburger and french fries at 980 calories, 55 grams of total fat

Out of all the chains, only Subway got it right. Offering eight Fresh Fit Kid combos with kid-sized subs, low fat milk or water options and apple slices.

KFC has released its Lil Bucket of baked chicken, green beans and applesauce squeeze at 205 calories, 4 grams of fat and 565 miligrams sodium.

Supporting

SLOW DOWN FOOD GUIDE for Center City Includes: –

Including the top menu items from restaurants The highest rated healthiest restaurants and brief bios

The best items for price The worst rated restaurants for cleanliness and menu items

STUDENT + Resident HEALTHY GROCERY LISTS:

To maximize your time management in the supermarket and the healthfulness  of everything you buy, have a plan in place. Organize your grocery shopping list by aisle. Follow these tips for filling that list with the healthiest foods from each aisle.

The Best and the Cheapest Foods:

1. Bakery and Bread

2. Meat and Seafood

3. Pasta and Rice

4. Oils, Sauces, Salad Dressings, and Condiments

5. Cereals and Breakfast Foods

6. Soups and Canned Goods

7. Frozen Foods

8. Dairy, Cheese, and Eggs

9. Snacks and Crackers

10. Produce

11. Drinks

  • Plan your meals. Map out an entire week’s worth of meals before you go grocery shopping. It might sound like a lot of work on the front end, but planning will actually save you time — and money on the back end. You’ll have all the ingredients you need for the week, and some ingredients can actually serve double duty. Roast a whole chicken on Monday night, and you’ll have chicken salad sandwiches and chicken soup for Tuesday and Wednesday.
  • Buy fresh. Groceries that come straight from nature are always better for you. Buy fresh apples rather than jarred applesauce, and chicken breasts instead of a frozen chicken pot pie. You’ll find the freshest foods along the perimeter of the supermarket (produce, meat, dairy aisles). When you do buy packaged foods, look for products with a short ingredient list (five or less) and ingredients that you can pronounce.
  • Become a label reader. You need to read carefully to search for clues that the food you’re choosing is low in fat, cholesterol, and sodium, and high in vitamins and minerals. Label reading can be tricky. Foods that are labeled “sugar-free” or “fat-free” can still contain a small amount of sugar and fat. A product labeled “light” can still be high in calories. Here are a few label codes, and what they mean:
    • Fructose, dextrose, high-fructose corn syrup, brown-rice syrup, cane juice, maltose, sucrose, or syrup — Sugar
    • Partially hydrogenated oil — Trans fat
    • Enriched or unbleached flour — Refined flour
    • Reduced — At least 25% less sugar, fat, calories, sodium, than the regular product
    • Light – 50% less fat or one-third fewer calories than the regular product
    • Good source — Contains 10% to 19% of the Daily Value per serving
    • Excellent source of — Contains 20% or more of the Daily Value per serving
    • Sugar-free, fat-free or trans-fat free — Contains less than 0.5 grams per serving
    • Cholesterol-free — Less than 2 mg of cholesterol per serving
    • Sodium-free — Less than 5 mg of sodium per serving
    • Low-calorie — 40 or fewer calories per serving
    • Low-fat — 3 grams of fat or less
    • Low-sodium — 140 mg or less
    • Low-cholesterol — 20 mg or less of cholesterol
    • High-fiber — Contains 5 grams (or more) of fiber per serving

WEBSITE:

The website will be a combination of the resources gathered, and will act as an avenue

to the entire information and campaign.

It will feature links to the infographs, testimonials from people I interviewed, and the

information I have gathered.

Plan of Action:

Week 5: Logo Edits, Logo Finalization

Week 6: 3 Infographics, Research Combinations

Week 7: Map Design, 11×17, and a small card

Week 8: Slow Food Guide Design

Week 9: Website Design + Supporting Info, Work on Presentation

Week 10: Presentation

philadelphia_downtown_transport_mapScreen shot 2013-10-28 at 7.04.22 PM

Informational Abstract

Slow Down Center City is a campaign designed to make college dorm students and local residents more aware of the vast amount of food choices in Center City. It contains information about the healthier places that you can eat, and offers alternatives for the usual fast food in the area. The purpose of the campaign is to get college dorm students, and people who frequent the area to “slow down”, and reconsider their food choices. Through a series of infographics, a slow food map, a slow food guide, and an informational website, people in the area can become more cultured on the food that is available to them in the area. The campaign includes research I did from several of the area’s dorms, and information on the healthiest restaurants to choose from in the area. Through this campaign, Center City residents can learn about some interesting statistics, and also better their own lives by cutting down on the usual fast food choices they make. Slow Down Center City highlights culinary aspects as well as health concerns, and addresses the problems that large meal crowds have every day in the area.